Fractional CFO
Your On-Demand CFO
ROCA Advisors – Finance as a Service (FaaS) for Growing Businesses At ROCA Advisors, we help small and medium-sized businesses take control of their finances without the overhead of a full-time finance team. Our boutique firm specializes in bookkeeping, financial reporting, and fractional CFO services, giving business owners the clarity they need to make confident decisions and the support to scale sustainably. We work closely with founders and leadership teams to clean up messy books, improve cash flow visibility, and implement KPI-driven reporting that drives growth. Unlike traditional accounting firms, we go beyond compliance—acting as a strategic partner who understands your business and helps you plan for the future. Whether you're struggling with financial organization, need better insights to guide your decisions, or want to take your company to the next level, ROCA Advisors provides the tools, expertise, and hands-on support to get you there. Your business deserves more than just numbers—it deserves clarity, strategy, and growth. At ROCA Advisors, we work best with small and medium-sized business owners who want to take control of their finances but don't have the time or resources to build a full in-house finance team. Our ideal clients are typically in professional or retail service industries—consultants, marketing agencies, property managers, salons, and similar businesses—who may already have bookkeeping in place but need clearer insights, better reporting, and strategic financial guidance. They value organization, transparency, and proactive advice, and they're ready to use financial data to make smarter decisions and grow. Whether you're dealing with messy books, struggling with cash flow, or looking to scale confidently, we're here to help you get there.
Hourly Rate — $100–$250/hour: null || Monthly Retainer — $2,500–$10,000/month: null
2 packages · $100–$10k/hr
Minimums: $1M+ revenue