Historically, gold has helped protect portfolios from inflation, market corrections, and other volatility. Hard Assets Alliance (HAA) makes investing in gold really simple, as it works like a brokerage account. Set up your account and fund it in just minutes. Then you can buy & sell precious metals around the clock – delivered to you globally or stored at one of our fully integrated vaults worldwide – in just a few clicks with our easy to use app. when you invest in gold with the Hard Assets Alliance, it is liquid. You can buy or sell physical gold in seconds as easily as buying a stock. Or you can request delivery any time. After all, gold is both portable and universally accepted around the world. Gold is helping millions reduce risk and improve returns through bear and bull markets. And Hard Assets Alliance offers five different solutions to invest in gold: -Tax-advantaged investing: reduce taxes and save for retirement with a physical gold IRA -Dollar-cost averaging: set up auto-invest with MetalStream and accumulate physical gold over time -Hedge your business: put gold to work in your corporate treasury -Protect your family for generations: give the gift of gold in an estate or trust -Invest on your terms: choose the freedom of a standard account to take profits or delivery any time

Prices on Hard Assets Alliance are 100% transparent. When you make a purchase, HAA embeds a small transaction fee in the price you are quoted, so you can compare the price to that from any other gold dealer. Unlike other dealers who claim to charge low fees but are selling just paper gold commitments, or padding their spot prices to hide a fee, HAA makes everything clear in the price of the coin or bar, so you can comparison-shop with ease. However, HAA is confident you will find the prices they offer are generally one of the best in the industry on every product we sell – which includes only the most liquid and competitively-priced bullion products in the world (no limited editions, numismatics, or other dubious investments based on their collectible value here). If you choose to store with HAA at one of the integrated, independently operated vaults, HAA also charge a small fee for that storage, comparable to the price you’d pay for an ETF except you’re getting pure, physical exposure.

Gold and silver bullion are globally traded assets and subject to market fluctuations in price.