Investors using Public make money through stock price appreciation as well as dividends.

The first way Public makes money is from securities lending. Public has a clearing firm that lends out stock for investors to short, which generates money for them. This solution is entirely seamless, meaning that their members have an uninterrupted experience and are always able to sell their shares. The next way Public makes money is from interest on cash balances. Lastly, Public makes money through smart order routing. Public's clearing firm directs their orders to order routing destinations, and on certain transactions, Public receives a rebate. (public.com)

With investing comes risk including the possible loss of principal and there is no assurance that the investment will provide positive performance over any period of time. The Securities Investor Protection Corporation (SIPC) provides insurance that protects your investments, including those with Public. It covers up to $500,000 of missing assets, including a maximum of $250,000 for cash claims.