Whether you’re marketing, advertising, or selling on Facebook, you need to know how to make money. With over 2 billion users worldwide and 214 million in the US alone, Facebook is still one of the best ways to get your message across. It has revolutionized news culture, social interaction, and more. But there are also many ways to make money on Facebook. And, no matter if you’re just starting or have been doing it for years, it’s never too late to learn even more. Here are a few tips to make money on Facebook.
Tip #1: Make Money on Facebook with Ads
Running paid ads on Facebook is one of the best tips to make money on Facebook. You’ve seen these ads – they’re the little banners on the right side of the page, as well as the sponsored posts in your feed. Cookies that follow you around online, follow you to Facebook. This means that the ads that appear are something you might be interested in.
One note of caution. Like any type of online advertising, Facebook ads can be pricey. Before you use this method to make money on Facebook, you should have all your systems in place, been in business for a while, and have some cash reserves. You should also have good tracking in place, so you know exactly which ads are working and which ones are not.
Tip #2: Facebook Ad Breaks
Another tip to make money on Facebook, similar to Facebook ads, is Facebook ad breaks.
What are Facebook ad breaks? Oh, just another way Facebook allows you to monetize your video content.
Ad breaks are short ads inserted at natural breaks in your eligible video content. Here are a few tips to get your account monetized:
Submit Your Facebook Page for Facebook Ad Breaks
Setting up and managing Facebook ad breaks happen through the Facebook Creator Studio. Start by choosing the eligible page you want to monetize and then click the Monetization tab. Carefully review and accept the monetization terms and conditions.
Next, choose your forms of receiving money you make on Facebook and select payment account. You can enable the automatic placement of ads in your videos published in the last 30 days. Once you’ve finalized your page setup, the approval process is typically quite fast.
Control Where Facebook Ad Breaks Appear in Your Video Content
Facebook lets you choose the placement of ad breaks at the page or video level to help you figure out how to make money. You can make this selection when setting up monetization or later in monetization settings. Your options include:
- Allow Facebook to automatically insert ads where there’s a natural 1- to 2-second pause in your content
- Manually control where Facebook inserts ad breaks
Create Facebook Videos Optimized for Facebook Ad Breaks Monetization
If you opted for the page-level monetization, every video you publish to Facebook goes through the content review process automatically. This review gives you tips to make the most money with Facebook ad breaks. It starts the moment your video is published, and you may even earn limited revenue from it while the video is still in the review phase.
Facebook reviews the best-performing videos first and determines performance by the number views in the first minutes after the video is published. The review process can take up to 48 hours (but typically it’s much faster). The status of each video is displayed on the Ad Breaks tab.
Carefully review Facebook’s Content Monetization Policies and incorporate them into your video strategies.
Tip #3: Make Money on Facebook as a Social Media Manager
If you’re hooked on social media and looking for a job, some companies may hire you for your expertise. This is one of the best ways to make money on Facebook since social media isn’t going anywhere. The average salary for a social media manager is $45,000 per year.
How do you start? Take a look at some companies you’re already a customer of. What’s their Facebook presence like? How would you improve it? Record a screenshare video or whip up some fresh social graphics in Canva and see if you can find a decision maker.
Tip #4: Build Facebook Messenger Chatbots
Another tip to make money on Facebook is to build chatbots for Facebook Messenger. Although the rules and regulations surrounding Facebook Messenger as a marketing channel are constantly evolving, the demand for chatbots continues to rise. Consider this an alternative to your e-mail list.
If you master the art of building these through services like ManyChat or Chatful, you could offer this as a service to other businesses. These often deliver a series of lessons, or use AI or customer inputs to spit out a result or recommendation. They can lead to significantly higher open rates than a traditional e-mail newsletter.
Tip #5: Use Facebook to Generate Leads
A great tip to make money on Facebook is to use Facebook to generate leads to your store. Basically, all Facebook users are potential leads for your business. Not everyone, of course, just those who are interested in your products. Facebook makes it easy to find these people (and for them to find you!).
One tip to make money on Facebook this way is to build a Facebook page for your business. On this page, you’ll include useful content to engage the users. Also, include links to your website or landing page asking them to sign up to your list to get a newsletter or updates.
It’s important to give them some incentive to sign up, like a free e-book or special report related to your niche. With Facebook you can also include an e-mail opt-in form directly on your Facebook page. This isn’t just for online stores either; you can use this feature to bring in customers to your brick-and-mortar stores, too.
Tip #6: Use A Facebook Group as the Top of Your Sales Funnel
A final tip to make money on Facebook is to use Facebook as the top of your sales funnel. Many people don’t realize this but there’s a prominent search bar inside Facebook. In fact, it’s on the very top of the website and many people use the site as a search engine.
One creative way to make money on Facebook is to create a group about your topic. You can use the group as a “top of the funnel” marketing channel for your core business. People search your main keyword or similar ones, and come across your group. The bulk of your revenue will come after you warm your customers up through the group.
A Final Word: Do These Tips to Make Money on Facebook Actually Work?
These tips to make money on Facebook aren’t to give you another full-time job but to help you gain a side-hustle. Using these ways could make you some money and help you out.